We use tomato paste in our Sofritas for its depth of flavor, richness, and savory unctuousness—which is basically a fancy way of saying it’s super smoooooooooth, man. Its natural acidity stimulates the taste buds just like salt and sugar, bringing out subtle depths in other ingredients. Its umami flavor, meanwhile, gives it a savory taste often found in meat, making it a delicious addition to vegan recipes.
Move over, Hollywood
If you've purchased tomato paste at the grocery store, chances are it came from California—the top maker of tomato paste in the country. So if you live in The Golden State you could be hobnobbing with all kinds of stars: actors, surfers, high-tech entrepreneurs, and the best tomato paste makers in America.